The team from Archer & Hound Advertising celebrates their haul of American Advertising Awards presented recently by the American Advertising Federation (AAF) of Fresno. Photo via AAF

The American Advertising Federation (AAF) of Fresno hosted its second annual American Advertising Awards on Friday, March 1, honoring Fresno’s most prestigious marketing and advertising individuals and organizations in 2023.

The event, celebrating the accomplishments of both professionals and students, featured 26 Gold and Silver Award winners in the Professional category, as well as a total of 14 Gold and Silver award recipients in the Student category.

The gala, hosted at Frank’s Place at the Warnor’s Center in Fresno, welcomed more than 100 professionals and students, featuring red-carpet excitement at the Valley’s prestigious awards ceremony.

“This is the second year of the new AAF Fresno Ad Club and it is exhilarating to celebrate the professional and student talent in our advertising industry,” said Rebecca Barnes with the AAF Fresno board of directors.

The gala also honored four Best in Show recipients from the student and professionals categories, spotlighting the top-tier AAF Award recipients.

A three-tiered national competition, the ADDY Award winners at the local level advance to the regional tier, where they will have the opportunity to advance to compete at the national level.

 

AAF FRESNO AMERICAN ADVERTISING AWARDS 2024

PROFESSIONAL LOCAL:

BEST OF SHOW

Cross Platform – Integrated Advertising Campaigns
Community Health Partners Pediatrics
Company Name: Community Health System

BEST OF PRINT

Sales & Marketing – Specialty Advertising Campaign
Keenan Product Concepts
Company Name: Archer & Hound Advertising

BEST OF ONLINE/INTERACTIVE

Online/Interactive – Websites B-to-B
CleanWorks Corp.
Company Name: JP Marketing

BEST OF FILM/VIDEO/SOUND

Film, Video, & Sound – Television Advertising – Television – Local -:30
Telenovela
Company Name: Janzen Brands

JUDGE’S CHOICE AWARD

Film, Video, & Sound – Internet Commercial – Single Spot
Cab Ride
Company Name: Dibbleland 

Elements of Advertising – Cinematography – Single

Gold – Ak-Mak Website Slider
Company Name: Backstory Creative
—
Silver – Legacy: McManis Family Vineyards
Company Name: Centered Marketing Group

Public Service – Integrated Media Public Service Campaign

Gold – CHP Thrills That Kill
Company Name: JP Marketing 

Public Service Television

Gold – Community Health System – BEFAST
Company Name: Community Health System 

Public Service Non-Broadcast Audio/Visual

Silver – The Future of Downtown Fresno
Company Name: Meza Studios + Ivy Public Relations

Online/Interactive – Websites B-to-B

Gold – CleanWorks Corp. Website
Company Name: JP Marketing
—
Silver – The Trinity Company Website
Company Name: JP Marketing 

Online/Interactive – Websites Consumer

Silver – Digital Annual Report
Company Name: Community Health System 
—
Silver – First 5 Fresno Website
Company Name: Archer & Hound Advertising

Cross Platform – Integrated Advertising Campaigns

Gold – Community Health Partners Pediatrics
Company Name: Community Health System 
—
Silver – One More Time
Company Name: Janzen Brands 
—
Silver – Welcome to Harmony
Company Name: Janzen Brands

Out-Of-Home & Ambient Media – Installations

Gold – Keenan Fresh Ideas Tradeshow
Company Name: Archer & Hound Advertising
—
Silver – Sun-Maid Raisins Fair
Company Name: Jeffrey Scott Agency

Sales & Marketing – Specialty Advertising Campaign

Gold – Keenan Product Concepts
Company Name: Archer & Hound Advertising 

Sales & Marketing – Specialty Advertising – Apparel

Gold – Quesadilla Gorilla Anniversary Shirt
Company Name: Topograph 

Film, Video, & Sound – Television Advertising Campaign

Gold – One More Time
Company Name: Janzen Brands

Advertising/Media Industry Self-Promotion Film, Video, & Sound

Gold – Now Streaming 2024
Company Name: Backstory Creative
—
Silver – A&H Branded Merch Social Videos
Company Name: Archer & Hound Advertising
—
Silver – Christmas Card Animation
Company Name: Archer & Hound Advertising

Film, Video, & Sound – Television Advertising – Television – Local -:30

Gold – Telenovela
Company Name: Janzen Brands 
—
Silver – Keep Your Secrets Secret
Company Name: Jeffrey Scott Agency 
 —
Silver – Team
Company Name: Janzen Brands
—
Silver – Band
Company Name: Janzen Brands

Advertising/Media Industry Self-Promotion Campaigns

Silver – Archer & Hound Halloween Video
Company Name: Archer & Hound Advertising

Film, Video, & Sound – Internet Commercial

Silver – Cab Ride
Company Name: Dibbleland

 

STUDENTS LOCAL

California State University, Fresno  

BEST OF SHOW – STUDENT

Sales & Marketing – Sales Promotion – Packaging
Sprinkl
Asmaa Althami

JUDGE’S CHOICE AWARD – STUDENT

Elements of Advertising – Illustration
Starbucks Ad: The Great White Cup
Calvin Moua 

JUDGE’S CHOICE AWARD – STUDENT

Cross Platform – Integrated Brand Identity Campaign
Havenlands Music Festival
Sarah Muller

JUDGE’S CHOICE AWARD – STUDENT

Sales & Marketing – Cover/Editorial Spread or Feature
Douglas Adams Book Series Redesign
Ian Parreira 

Sales & Marketing – Sales Promotion – Packaging

Gold – Sprinkl
Asmaa Althami
—
Gold – Crazy Happy
Mia Luna 
—
Silver – Monk Crunch
Andrew A. Arias
—
Silver – Monk Crunch Packaging
Leslie Sanchez

Sales & Marketing – Cover/Editorial Spread or Feature

Gold – Douglas Adams Book Series Redesign
Ian Parreira  

Elements of Advertising – Illustration

Gold – Starbucks Ad: The Great White Cup
Calvin Moua
—
Silver – Douglas Adams Book Series Redesign
Ian Parreira
—
Silver – The Price of Education
Susan Xiong
—
Silver – POLICHROMO
Rafael Robles

Cross Platform – Integrated Brand Identity Campaign

Gold – Havenlands Music Festival
Sarah Mulle  
—
Silver – FryDay Fast Food Restaurant
Sarah Muller

Print Advertising – Magazine Advertising

Silver – POLICHROMO
Rafael Robles

Out-Of-Home & Ambient Media – Poster

Silver – Knowledge Doesn’t Kill – SJPP
Quinn Lyles
 —
Silver – Starbucks Ad: The Great White Cup
Calvin Moua