Fresno's Archer & Hound was the top winner for the AAF 2025 awards. Archer & Hound photo

The American Advertising Awards (AAF) of Fresno held its third-annual regional awards last month, honoring the achievements of Fresno-area marketing and advertising businesses and individuals.

The competition for agencies, professionals and students saw 28 professional gold, silver and special recognition award recipients, as well as 40 combined student gold, silver and special recognition awards.

Hosted once again at Frank’s Place at the Warnor’s Center in Fresno, the event is stage one of a three-tiered national competition; local award winners will advance to the regional tier, granting them the opportunity to compete with advertisers and marketing students and professionals from across the state before regional winners go on to compete at the national level.

“We’re extremely proud of our performance at the American Advertising Federation (AAF) Fresno 2025 awards ceremony,” said Vikaas Shanker, content director at Fresno-based Archer & Hound Advertising. “Archer & Hound Advertising won seven ADDYs, the most of any agency in the Central Valley area.”

Archer & Hound was one of six recipients of Professional Gold awards. The agency was joined by Jansen Brands as the agencies to have taken home three awards in the Professional Gold category recipients.

Here’s a complete list of the 2025 American Advertising Awards:

 

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Professional Category:

Gold award winning agencies, campaigns:

Archer & Hound:
Little Dreamers Pediatric Dentistry – Brand ID
Keenan Farms – Brand ID
Camp AH – Media Campaign (Self-Promo)

Hyphen:
HYPHEN Rebrand – Media Campaign (Self-Promo)
Wells Upholstery – Website (B2B)

Backstory Creative:
Floral Print Sizzle – Social Media (Single)

Janzen Brands:
Inspiration is Everywhere – Ad Campaign (Local),

Branded Content (Non-Broadcast),

TV Campaign (Local)

Jeffery Scott Agency:
Sun-Maid Farmstand Reserve – Microsite

Outfront
Tree Fresno/Plant with a Purpose – Public Service OOH

 

Silver award winning agencies, campaigns:

Hyphen:
Fresno Ag Hardware – Ad Campaign (Local)
Santa Clara SAFE – Public Service
FCPH Virus Family – Public Service Media Campaign

Meza Studios:
State of Downtown Fresno 2024 – Branded Content (Non-Broadcast)
CA Grown Series – Branded Content Campaign
Tioga Mountain Lager – Internet Commercial

Archer & Hound:
Foundation for FUSD – Branded Content
Madera Expanded Learning – Website (Consumer)

Backstory Creative:
California’s Tapestry – Branded Content (Online, >60s)

Jeffrey Scott Agency:
Farmstand Reserve – Art Direction

Centered Marketing Group:
GasUp Logo – Logo Design

 

Professional Special Recognition Awards:

Archer & Hound:
Judge’s Choice (Print) – Camarena Health Annual Report
Mosaic Award – Madera Expanded Learning Website

Janzen Brands:
Best of Show – Inspiration is Everywhere

Hyphen:
Judge’s Choice (Online/Interactive) – Wells Upholstery Website

Meza Studios:
Judge’s Choice (Film, Video & Sound) – State of Downtown Fresno 2024

Jeffrey Scott Agency:
Award of Excellence – Sun-Maid Farmstand Reserve Website

 

Student Category:

Gold:

Luis Zendejas:
Catpaw Cafe and Lounge – Logo Design
Gamestop Redesign – Website
Moo La-La – Packaging

Jacquelin Rios Cabrera:
Havenlands Music Festival – Brand ID
Tower Thrills Film Fest Posters – Poster Campaign

Katherine Vargas:
Soilsync – Brand ID
Boozt – Packaging

Emma Cederquist:
Boozt Hard Seltzer – Brand ID

Erika Casto:
Superior Dairy Rebrand – Brand ID

Alberto Santos-Dominguez:
Seda – Packaging

Alexander Garcia:
Boozt Hard Seltzer – Packaging

Cianna Dalida:
FOURFOLD FURY – Illustration Campaign

Cynthia Winningham:
Celestial – Typeface Design

Denise Lopez Pantoja:
Seda Skincare Logo – Logo Design

Elise Andrade:
Soil Sync – Logo Design

Julianna J. Reyes:
Elora Magazine High End Fashion – Magazine Design

McKenzie Richter:
Mulberry Grove – Packaging

Yajaira Velasco:
Folklorico & Mariachi Show – Illustration Campaign

Student Silver:

Alyssah Renae Offerman:
Starbucks Promotional Poster – Illustration (Single)
Yemeni Coffee Tin Set – Illustration Campaign
Envirokidz Cereal Box Redesign – Illustration Campaign
Yemeni Coffee Tin Set – Packaging
Envirokidz Cereal Box Redesign – Packaging

Denise Lopez Pantoja:
Cat-fein Cat Cafe – Brand ID
Cat-fein Cat Cafe Billboard Ads – Outdoor & Transit

Erika Castro:
Havenlands Music Festival – Brand ID
Superior Dairy Rebrand – Logo Design

Yajaira Velasco:
Minangkabau Indonesian Coffee Box – Illustration (Single)
The Beautiful Ones Cover Redesign – Publication Design (Cover)

Cianna Dalida:
Central Swirl – Poster Campaign

Emma Cederquist:
Party Animal – Typeface Design

Jacquelin Rios Cabrera:
Seda Skincare – Packaging

Katherine Vargas:
Seda – Brand ID

McKenzie Richter:
BOOZT Hard Seltzer – Packaging

Luis Zendejas:
Court Culture Pickleball & Brewery – Brand ID

Ashly Yang:
Folklorico and Mariachi Project – (Category unspecified)

Nagisa Takayama:
POSEIDON’S NECTAR – Brand ID

Rachel Ann Ai-Min Cheong:
El Campeón Identity Campaign – Brand ID

Sayra Pasillas-Martinez:
LOOKBOOK Magazine – Magazine Design

Stefani Nolasco-Gutierrez:
Humanity at the Crossroads – Illustration (Single)

Student Special Recognition Awards:

Luis Zendejas:
Best of Show – Moo La-La

Cynthia Winningham:
Judge’s Choice – Celestial

McKenzie Richter:
Judge’s Choice – BOOZT Hard Seltzer

Nagisa Takayama:
Judge’s Choice – The Blue Owl