Eleven members of the Fresno State football team got an opportunity for their first NIL deal as part of a campaign with the Central California Blood Center. Photo contributed by RPM PR.

The Central California Blood Center has entered a first-of-its-kind partnership with Bulldog Sports Properties to produce a commercial with the Fresno State football team to raise awareness for the Blood Center’s “One More Time” media campaign.

Bulldog Sports Properties and Fresno State Athletics Director of Name, Image and Likeness (NIL) Aaron Mitchell partnered in having student-athletes featured as actors in the commercial. The collaboration is the first of its kind for Fresno State Athletics and Bulldog Sports Properties in the NIL space and also serves as a first opportunity for the 11 student athletes who participated in the commercial.

“This was our first opportunity as a NIL department to do a fully comprehensive NIL deal. It was a chance to have 11 football players get their first taste at a NIL deal and the work that comes with it,” said Mitchell.

All players were eager to help raise awareness for an urgent cause — and excited to do work off the field, according to Mitchell.

 

“Hats off to the 11 Bulldog football players that represented our brand correctly and in a professional manner,” said Mitchell. “That’s what it’s all about.”

The “One More Time” campaign aims to raise awareness for the ongoing need for blood donations in the Central Valley and encourage the community to donate one more time this year to help give families one more birthday, one more Thanksgiving and one more Christmas to celebrate with their loved ones.

“Every donation counts. Join us in the life-saving act of giving blood, for in this act of kindness, a single donation can be the lifeline someone desperately needs,” said Arax Martirosian, director of marketing & donor recruitment for Central California Blood Center. “Let’s come together once more to donate blood today and become the reason someone celebrates tomorrow.”