For more than 25 years Holiday Magic Studios has offered families immersive photo sessions, with its annual Santa visit studio allowing groups to step into holiday movie-like scenes, providing guests with a one-of-a-kind experience. Photo contributed

Fresno-based Holiday Magic Studios, the host of annual Santa photo sessions at the River Park Shopping Center, announced this week the launch of its Million Magic Moments campaign, a nationwide initiative that aims to create lasting memories for children and their families.

The campaign, which will kick off at Holiday Magic Studios’ flagship location at River Park, included a pledge to offer 300 free premium Santa photo sessions this holiday season.

The studio has partnered with several local and national branches of nonprofit organizations including Big Brother Big Sisters of Central California, Toys for Tots, Boys & Girls Clubs of Fresno County and Make a Wish Foundation to determine which families within their networks will be gifted the free sessions.

“Our goal is to give back to communities in a meaningful way, and we trust our non-profit partners to use these free sessions to further their missions,” said Holiday Magic Studios president Nico DeYoung.

While not available to the general public, free photo sessions will be distributed through the studios’ partnering nonprofits. Members of the public are asked not to solicit free photo sessions, as all distributed free sessions will be handled exclusively by partnering nonprofits.

The Million Magic Moments campaign eventually hopes to see its reach spread to more than 100 communities across the country, offering immersive experiences to families and a chance to create cherished memories that will last a lifetime.

For more than 25 years Holiday Magic Studios has offered families immersive photo sessions, with its annual Santa visit studio allowing groups to step into holiday movie-like scenes, providing guests with a one-of-a-kind experience.

In 2025, the company looks to expand into California’s South Valley and the Bay Area, providing more communities with magical, heartwarming experiences.