Written by The Business Journal Staff
Based in Clovis, the company was founded in 2008 by owner Debbie Coate in order to create a more appealing and sustainable workout environment for women.
“I got started in the fitness industry in 1980 when I was 18. Then I got into personal training while working at George Brown [Sport’s Clubs] and I just fell in love with it,” she said. “I loved training women and helping them transform their bodies.”
The business quickly outgrew her garage studio space and in late 2010 she moved WBBC to a warehouse facility in Clovis.
The industrial neighborhood may not be the most obvious choice for a women’s workout studio, but Coate said the environment suits her and her clients.
“It kind of fits my personality. I’m a little rough around the edges anyway,” she said.
WBBC spread to a location in Madera near Pine and Maple streets in August 2015, followed by a new two-story site on Blackstone Avenue in north Fresno in October. Most recently, WBBC opened a studio off Avenue 11 near Highway 41 in the Rolling Hills/Madera Ranchos area.
Each facility is between 2,500- and 5,000-square-feet and offers the signature WBBC boot camps and friendly training environment.
“The instructor is their coach so even if a class is really big, if they see someone struggling they will stop the class and make sure to help them find the correct form,” Coate said. “I really wanted to create a community here.”
Staff will also reach out to students who regularly miss sessions during the six-week boot camps in order to see how they can build a better fit at WBBC, and she said the business offers members clean eating instruction and community-building events like dinners and weekend run clubs.
“Most of my clients are between ages 36 and 65 — that’s my sweet spot. They’re individuals who have had children and given to their families for years and now it is time to teach them to focus on themselves and their health,” Coate said. “Accountability is big so we try to address any limiting thoughts or excuses that may be standing in their way.”
By focusing on fitness, personal goal development and clean eating, WBBC members avoid the plateau effect that can accompany other workout regimens, she said.
“You can’t do the same thing over and over again without getting stagnant so we try to mix things up and encourage women to find new movement patterns they enjoy. That way they can be refreshed when they come back for the next camp,” Coate said. “We see real results that way because you’re building lasting habits.”