The Public Relations Society of America (PRSA) Central California Chapter celebrated the winners of the 2018 Image Award during a luncheon on Thursday.

The Image Awards honor works of distinction in the practice of public relations by Central California professionals working in public relations, communications marketing and advertising.

“Image Awards is one time of year that PR practitioners throughout Central California come together to celebrate the excellent work their peers do on a daily basis,” said Anna Gonzalez, PRSA Central California Chapter president. “At the event, we also recognized two local practitioners whose strategic thinking, advocacy for the profession, and commitment to ethical practices represent PRSA’s mission beautifully. I truly believe that the brilliant work done by our Central California chapter rivals communications programs across the country.”

Awards were judged by the PRSA Las Vegas Chapter to ensure an unbiased award system.

SPECIAL AWARDS

Professional of the Year: Jessica Piffero, American Red Cross

Rookie of the Year: Kiley Norvell, Archer & Hound Advertising

 

PROGRAM AWARDS 

Campaign of the Year

AMF Media Group for “Avila Ranch Campaign” (Award of Excellence)

CSU Summer Arts for “2017 CSU Summer Arts Returns to Fresno” (Award of Excellence)

JP Marketing for “Golden State Hops Launch” (Award of Merit) 

Community Service / Community Relations

Community Medical Centers for “MedWatch Today” (Award of Merit)

 

Digital / Social Media

ONEEYEDsocial for “Homegrown Organic “Freeze-Dried Fruit” Campaign” (Award Excellence)

Fresno State for “Most Successful in the CSU: Fresno State’s First Day of Giving” (Award of Merit)

JP Marketing for “Farm to Shelf Social Media 2017” (Award of Merit)

 

Public Affairs

AMF Media Group for “PR Effort Generates Record Participation for SLO’s 2017-19 Goal Setting and Budget Planning Process” (Award of Merit)

Special Events with a Budget Under $5,000

Cohen Communications for “The Big Fresno Fair Craft Brew Fest” (Award of Merit)

Special Events with a Budget Over $5,000

Cohen Communications for “De Young Properties’ EnVision Press Conference” (Award of Excellence)

Clovis Unified School District for “Students of Promise” (Award of Excellence)

Verdin for “24-Hour Give” (Award of Merit)

  

PROJECT AWARDS

Brochure

Verdin for “Visit Atascadero Brochure” (Award of Merit)

Direct Mail or Response

Cohen Communications for “The Big Fresno Fair Competitive Exhibits Postcard”

(Award of Excellence)

Infographics, Poster and / or Banner

Cohen Communications for “The Big Fresno Fair Craft Brew Fest Poster” (Award of Merit)

Magazine

AMF Media Group for “Cal Poly College of Architecture & Environmental Design Magazine” (Award of Merit)

Kern High School District for “Kern High School District: Achieve Magazine” (Award of Excellence)

News Release

Cohen Communications for “The Big Fresno Fair’s Admission Policy” (Award of Merit)

Cohen Communications for “De Young Properties’ EnVision Community Announcement” (Award of Excellence)

JP Marketing for “BettsHD TMF-RS Launch”(Award of Excellence)

Video

Verdin for “Visit Atascadero Brand Video” (Award of Excellence)

Webpage / Website

ONEEYEDsocial for “Level 7 Fitness Website Launch” (Award of Excellence)