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Flooring Liquidators

Flooring Liquidators, with 20 locations including the Fresno-Clovis area, has been purchased for $84 million. Flooring Liquidators Facebook photo

published on January 19, 2023 - 10:18 AM
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Central Valley-based flooring, carpet and countertop seller Flooring Liquidators has been acquired by Live Ventures, a Las Vegas-based holding company, for $84 million.

The deal was completed with cash, issuance of 116,441 shares of common stock and debt including a $5 million note from Isaac Capital Group.

Founded in 1997 in Modesto, Flooring Liquidators has three retail locations in the Fresno/Clovis area providing flooring, cabinet, countertop and installation services. Flooring Liquidators operates a design center and 20 warehouse-format stores in California and Nevada.

The acquisition will not affect existing management. All 625 Flooring Liquidators employees and contractors will retain their positions.

“We are thrilled to add Flooring Liquidators to our family of companies,” said Jon Isaac, president and CEO of Live Ventures. “We welcome all employees of Flooring Liquidators to the Live Ventures family.”

In the 25 years since the store’s creation, founder Steve Kellogg has established a reputation in the home renovation and improvement market for innovation, efficiency and service, according to a news release. The store serves retail and builder customers through retail stores, builder and contractor customers through Elite Builder Services, Inc., and residential and business customers through 7 Day Stone, Inc.

“We’re very proud of what we’ve accomplished,” said Kellogg. “We know there are strong growth opportunities in all three of our divisions: retail, builder and mobile store. We look forward to collaborating with Jon’s team to gain access to growth capital and to benefit from our respective business expertise.”

Headquartered in Las Vegas, Live Ventures is a diversified holding company that focuses on value-oriented acquisitions of mid-market companies, according to the release. Founded in 1968, Live Ventures’ portfolio  includes companies in the textile, flooring, tools, steel, entertainment and financial services industries.

Traded on Nasdaq under the symbol LIVE, Live Ventures reported revenue of $286.9 million for fiscal 2022, as compared with $273 million in the prior year. It also reported total assets of $278.6 million and stockholders’ equity of $97.2 million.


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