Started in 2014, Lawn Love – called the "Uber for lawn care" – has launched in Fresno. Photo by Lawn Love

A San Diego-based lawn care connection service has been gaining steady traction – and its latest area of service will be in Fresno.

Described as the “Uber for lawn care” by its founder and CEO Jeremy Yamaguchi, Lawn Love is an online marketplace for all lawn and gardening services. Started in 2014, Lawn Love links up vetted lawn care professionals and connects them to potential customers.

“The goal is to bring technology and software leverage to an industry that has been historically offline and very low-tech,” Yamaguchi said. “And both improve the experience for homeowners all across the U.S. and also help the pros that we partner with drive much better efficiency in their business… and really just operate more effectively.”

In order to make the process of finding and booking professionals more efficient, Lawn Love helps the customers map out and digitally blueprint their yard to establish a quote using the site’s algorithm. The lawn care providers can then set up an appointment without ever having to go and get a quote for themselves.

According to Yamaguchi, the reception in other towns has been overwhelmingly positive, and he hopes to take a nuanced approach to other Uber-inspired companies. This is because instead of driving companies out of business like the taxi service, Lawn Love instead aims to seek out and partner with high-rated providers and give them technology that can help them generate more customers. Smaller providers, he added, stand to gain the most.

“We are trying to democratize the software for these small businesses so that they can compete with the dominating, corporate lawn care providers such as TruGreen and BrightView,” he said.

Lawn Love rolled out this week.