Written by The Business Journal Staff
(AP) — Twitter’s growth remains at a crawl as CEO Jack Dorsey struggles to come up with a strategy to attract people to the sometimes-befuddling messaging service.
According to the company’s second-quarter earnings report Tuesday, Twitter had 313 million monthly users. That’s a gain of just 3 million since March.
Even more telling, Twitter has added just 9 million monthly users since the San Francisco company brought back Dorsey a year ago to orchestrate a turnaround.
Meanwhile, other digital communications channels such as Facebook and Snapchat are racing ahead in the battle for people’s attention and allegiance.
Twitter lost $107 million in the second quarter to extend the company’s 10-year history without a profit. Revenue increased 20 percent from the same time last year to $602 million.