The Habit Burger in Manchester Mall in Fresno was a part of the expansion project undertaken by developers.

published on April 6, 2018 - 3:48 PM
Written by Edward Smith

For Central Valley residents looking for more options when it comes to their hamburgers, their need is soon to be met.

The Habit Burger will be be opening in Porterville, Selma and Tulare by late 2018 into early 2019.

The expansion is part of a goal for the company to open 30 new stores this year alone.

“The hamburger business is a multi-billion-dollar business in the United States,” said Doug Branigan, chief development officer at Irvine-based The Habit. “We feel strongly about our everyday value.”

The company relies on their signature chargrilled burger that comes with a variety of toppings—from pineapple to portabella mushrooms and finely shredded lettuce and avocado—along with their tuna, steak and veggie sandwiches, to keep customers coming back.

In its three stores in Fresno, and others in Visalia, Hanford and Clovis, the mostly corporate-owned chain has been met with high demand, and research shows that the three new towns all show the same potential, Branigan said.

“We love the Central Valley, no question,” said Branigan. “Our everyday value and broad menu has played well here.”

In Tulare and Selma, The Habit will feature a drive-thru and in Porterville, the restaurant will be dine-in. Visalia was one of the first drive-thrus the company built.

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