Written by The Business Journal Staff
TANYA OSEGUEDA, OWNER/FOUNDER
What we do: It’s been said that everyone has a story. That’s true, but not everyone is a storyteller. That’s where we come in. At Narativ PR, we want to help you tell your existing story or write your next chapter. We’ll do that through public relations, marketing, advertising and events, all aimed at creating
the right conversation between you and the public.
Education: Bachelor of Science in public relations from San Jose State University
Husband: Mike Osegueda
Sons: Jake Osegueda (5) and Cole Osegueda (2)
Tell us a little about your career to your current venture, Tanya.
I graduated college right when the dot-com bubble burst in Silicon Valley. I know what it looks like to sit on top of the world and come crashing down weeks later.
I spent the first two years of my career at a boutique public relations agency primarily handling high-tech clients. It was an invaluable introduction to the world of PR and taught me how to deal with national media. My career in Fresno was a bit more diverse. I’ve had the opportunity to work for a local advertising agency, JP Marketing, in-house at Sebastian and as the communications director for former Assemblymember Henry T. Perea.
What convinced you to start your own firm,m Tanya?
Working for myself is something I’ve wanted to do for years, and I finally made it a reality. I like and admire the risks people take to chase their dreams. There is nothing like the feeling of working for yourself. The wins are sweeter and the losses are harder, but that’s the thrill of life.
Over the years I’ve had a lot of friends come to me for marketing and public relations advice. The advice often yielded great results, and I knew I had the skills to help other entrepreneurs achieve their dreams. There’s nothing like working together as a team to build something great.
How is business so far?
Business has been great! I’ve been busier than expected and couldn’t be happier. I’m looking forward to continuing growing the business.
Can you tell us about some of your clients, Tanya?
Sebastian, FresYES Realty, Highlands Trade Partners and Highlands Energy Solutions
What’s one piece of advice you can offer a business in the market for help with PR/marketing?
Your marketing/public relations firm should be considered an extenstion of your business. Make sure you find someone you want to work with. There is a high level of trust that is required in order to have a successful relationship. While the work may be stellar, if you don’t like the person you’ve hired the relationship will ultimately fail.
What’s one PR/marketing misstep businesses should avoid at all costs, Tanya?
Don’t assume you know what your audience wants. Put the time, effort and a little money into researching how your customers prefer to find their information. Often businesses will be surprised. The tactics used to find this information don’t have to be complicated and the results will prove to be invalueable.
Where do you see your firm in five years?
The goal is to keep the agency small. I want my clients to know that if they are hiring Narativ PR that they are hiring me. Relationships are so important to me and I can’t tell you how many times I’ve hired a vendor only to have my contact swapped out — basically killing all of the goodwill that had been built up over time. I don’t want my clients to worry about that.
What was the best advice you ever received?
Don’t focus on your flaws because your competition is already doing that. Put your energy into what makes you fantastic and different.
What are your roots in the Central Valley, Tanya?
I moved to Fresno 10 years ago from the San Francisco Bay Area with the notion that I’d marry my boyfriend, now husband, and then move away. Fresno wasn’t in my long-term plans. But the universe had other ideas for me. I fell in love with the Central Valley, the people and the agriculture. I can’t imagine raising my kids or running my business anywhere else.
What do you like to do in your spare time, Tanya?
I spend time with my kids and my husband. We go on adventures when we can, but there is nothing better than spending a quiet afternoon with the family at home. My kids make me a better person, and I try to soak up every minute I can with them.