Tachi Palace has unveiled a new logo to go with its name change and rebranding.
Written by The Business Journal Staff
To reflect the property upgrades, recent expansions and formation of an enterprise group, Tachi Palace Hotel and Casino has adopted a name change to Tachi Palace Casino Resort.
In November 2018, the Tachi-Yokut tribe that owns and operates the establishment opened an 88,350 square-foot entertainment center featuring an eight-screen movie theater, 30-lane bowling alley, arcade and ten-table billiards room.
Earlier that year, they opened an 8,000 square-foot gas station and convenience store. While located on the same property, these two entities initially operated independently from the hotel and casino and recently were merged to form an official enterprise group.
“By creating this enterprise group, we are better able to manage the entire property from a customer service, an maintenance aspect,” said Rojelio Morales, director of marketing, in a news release. “ By combining the offerings and amenities into one group, it became appropriate to change our name from Hotel and Casino to Casino Resort. Tachi Palace Casino Resort is truly a destination unto itself, offering our guests of all ages an amazing, resort experience.”
Last year also brought many upgrades to the property, including expanded dining options and a new gaming room.
“At Tachi Palace, we never rest on our laurels,” Morales said. “We are always aiming to off our guests an amazing experience and will continue to do so.”