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published on November 22, 2017 - 11:35 AM
Written by Edward Smith

Americans are looking to fill their closets this year.

Clothing appears to be the in-demand item for Black Friday and even Cyber Monday, according to a variety of web polls.

Pollfish.com conducted a survey of 1,000 American shoppers and found that respondents chose clothing 60 percent of the time for the most coveted Black Friday deals.

This was followed by movies, video games and music at 57 percent.

In California, blackfriday.com found that shoppers were looking for clothing the most with a plurality of 17 percent, followed by toys at 16 percent.

At the national level, entertainment equipment like televisions and tablets will be what consumers are looking for the most, according to blackfriday.com.

Pollfish.com asked respondents what clothing brand they were looking for and Victoria’s Secret came in at the top with 54 percent, followed by JCPenney with 46 percent.

Retailers seem to be responding to the apparent demand as a Wallethub.com survey of the 35 biggest retailers shows that apparel and accessories received the biggest share of discounts with 28.1 percent of all Black Friday deals.

The same survey found that Kohl’s and JCPenney have the largest average discounts at more than 66 percent.

Overall, the website found that the overall average discount on items is 37 percent, and suggests shoppers should look for discounts at least that high.

In the Central Valley, bargain hunters will have a second-hand option in Neighborhood Thrift, which is offering a $10 bag sale.

Shoppers buy a bag for $10 and can cram over 20 items into it, according to a press release from the organization.

“We’re able to create equitable transactions for families that need to stretch the value of their dollar,” said Anthony Armour, executive director of Neighborhood Industries. “Essentially someone can stuff a bag with over 20 items, providing clothing for the entire family for $10 a bag.”

Neighborhood Thrift will be holding their event from 10 a.m. to 7 p.m. on Friday and 9 a.m. to 7 p.m. on Saturday in Fresno.

Wallethub.com ranked both online and brick-and-mortar retailers in terms of the average savings their stores will offer to shoppers:

-Kohl’s 66.32%

-JCPenney 66.30%

-Belk 62.75%

-Stage 60.82%

-Shopko 55.93%

-Bealls Florida 52.78%

-Sears 50.09%

-Macy’s 45.58%

-Fred Meyer 43.88%

-AAFES 37.25%

Offers.com’s use of an Ipsos poll found the top retailers for shoppers.

-Amazon 67%

-Walmart 60%

-Target 45%

-Kohl’s 29%

-Best Buy 26%

Online sales are forecast to snatch up most of the year-over-year growth across the nation.

In terms of what people are looking for on Cyber Monday, Californians will be shopping for toys  while nationwide, web-surfers will be still be looking for snazzy new threads, according to blackfriday.com.

Cyber Monday will continue to grow this year, with 71 percent of respondents saying they’ll shop the Monday following the Friday rush.

Only 69 percent of those surveyed said they’d join the crowds in the stores on Friday.

 


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