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After nearly four decades operating as the San Joaquin River Parkway and Conservation Trust, the nonprofit focused on preserving and restoring river lands while expanding public access announced last week that it will rebrand under a new name.

The organization, now known as Parkway, said that the name change aims to end the confusion between itself and the San Joaquin River Conservancy — the state agency responsible for protecting and restoring the river’s natural habitat and expanding public access, according to a news release.

Along with the name change, Parkway — which focuses a large portion of its mission on educating the public about the need for continued land stewardship, research issues and education — is also launching a new awareness campaign named “The River is Calling.”

The nonprofit will also rename its Sumner Peck Ranch to Running River Ranch, aiming to further its goal of consistency in naming conventions and communication, according to the release.

“As we move forward as Parkway, support is still needed to help bring the river to life for thousands of families, students, and visitors,” the release reads. “That’s why your continued involvement is more important than ever.”

Sumner Peck Ranch and the Parkway organization drew attention earlier this year after controversy surrounding the use of human compost at the site prompted backlash from local officials and community members.

Members of the Peck family raised concerns about the association, citing reputational impacts and calling for the removal of the family name, prompting the name change to Running River Ranch.

Additional information about Parkway can be found at the nonprofit’s website.