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published on July 1, 2021 - 2:16 PM
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(AP) — Robinhood, the trading app that’s empowered a new generation of investors, wants to sell a big chunk of its stock to those customers when it goes public, instead of just the big professional funds that usually get first dibs.

In a filing with the Securities and Exchange Commission Thursday, Robinhood also said that its revenue soared 309% at the start of the year and that cryptocurrencies are becoming a much bigger part of its customers’ portfolios. It’s preparing to sell its own stock on the Nasdaq for the first time under the symbol HOOD.

Robinhood’s IPO will give investors a chance to own part of a fast-growing company that has rocked the traditionally staid brokerage business. Since its launch in 2014, Robinhood’s popularity has forced rivals to get rid of commissions and to offer apps that make trading easy and maybe even fun.

But as it’s drawn in 18 million funded accounts, with more than half its customers first-time investors, the company has also faced a mountain of criticism from regulators and users alike. Robinhood has agreed to pay more than $130 million in recent years to settle accusations by regulators, with the most recent fine announced just a day earlier.

Among the accusations: It improperly allowed some users to make riskier trades than they were perhaps ready for; it failed to make clear to customers that it makes most of its money by routing their trades to Wall Street firms taking the other side; and its supervision of its technology was weak and helped lead to outages of its service.

And the regulatory scrutiny isn’t finished. The California attorney general’s office in April issued an investigative subpoena to Robinhood’s crypto trading subsidiary, asking about its trading platform and other matters. Massachusetts, meanwhile, is trying to bar the trading app from its state following accusations that it makes investing into too much of a game for investors.

The head of the SEC has also criticized the “gamification” of investing seen across mobile brokerage apps, which encourage people to trade more often. While that can mean more revenue for Robinhood and other brokerages, some studies suggest that it can lead to lower returns for the average trader.

For all the controversy surrounding it, though, Robinhood offers something that’s always in great demand on Wall Street: explosive growth.

Robinhood’s revenue rocketed to $522.2 million in the first three months of the year, up from $127.6 million a year earlier. It lost $1.4 billion during the quarter, but that was almost entirely to account for a $1.5 billion change in the value of liabilities it has related to debt and warrants that it issued in February. It’s coming off a profitable year, where it earned $7.4 million after losing $106.6 million in 2019 and $57.5 million in 2018.

Robinhood had 17.7 million monthly active users in the first three months of 2021, more than doubling in a year.

They’re holding stocks and options and — increasingly — cryptocurrencies. Crypto accounted for 14% of all of Robinhood’s assets under custody in the first three months of 2021. That’s up from just under 3% at the end of 2019.

And Robinhood wants to reserve some of the stock in its IPO just for its customers. It expects 20% to 35% of its Class A stock to go directly to customers. The Class A shares being offered in the IPO will have one vote apiece. Robinhood also has Class B shares, which have 10 votes apiece, and are controlled by the company’s founders, Baiju Bhatt and Vladimir Tenev.

Robinhood makes much of its revenue by routing its customers’ orders to big Wall Street firms, rather than the New York Stock Exchange or Nasdaq. It’s something called “payment for order flow,” and other brokerages do it as well.

When Robinhood customers say they want to buy 100 shares of GameStop or Tesla, for example, it often sends the order to a trading firm like Citadel Securities, which will sell the shares. The trading firm pays Robinhood for the flow of orders.

A handful of such trading firms accounted for 38% of all the trading volume in January. And just like in other areas of the economy, a few huge players are gaining an advantage by controlling huge amounts of data, whether it be search engines, e-commerce or transaction flows, SEC Chair Gary Gensler said in a speech last month.

Last year, Robinhood paid a $65 million fine to settle accusations by the SEC that it made misleading comments to customers between 2015 and late 2018 about its main way of making money. The SEC also said Robinhood customers were getting their trades executed at worse prices than they would have gotten at other brokers, which in some cases more than offset the savings they had from paying zero commissions.

The company has made moves recently to assuage some of the concerns. In its settlement with the SEC, for example, Robinhood agreed to hire a consultant to review its policies to make sure its communications comply with federal law, for example.

Earlier this year, Robinhood also got rid of a longstanding punchline for critics who said its app treats investing too much like a game.

Now, when customers make their first trade, make their first deposit or hit another milestone, there is no more shower of confetti that bursts on their screens.


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