Pomegranate image via rubyfresh.com
Written by The Business Journal Staff
POM Wonderful, the largest grower and producer of pomegranates, pomegranate arils (seeds) and pomegranate juice in the United States, and the worldwide leader in California pomegranates and pomegranate-based products, has acquired Ruby Fresh, a leading processor and distributor of fresh pomegranates and arils.
Ruby Fresh is based in Firebaugh.
This acquisition, combined with existing operations, further enhances POM Wonderful’s position as North America’s leading pomegranate producer and distributor, according to a news release. Through it, POM Wonderful will be able to provide greater supplies during the North American season, increased access to arils beyond the traditional October to January season, as well as offering a wider variety of package sizes.
“The addition of Ruby Fresh to the POM Wonderful family significantly enhances our ability to provide customers with pomegranates and arils both during the North American season and outside of it,” said Elizabeth Stephenson, president of POM Wonderful. “This season’s crop is shaping up beautifully, and we’re thrilled to be able to offer both delicious and healthy brands to even more consumers through this acquisition.”
“POM Wonderful is a well-respected leader within the pomegranate industry,” said David Anthony, head of sales for Ruby Fresh. “We’re excited to be joining the Wonderful Company family and look forward to working together to grow the market for fresh pomegranates and arils.”
Ruby Fresh’s employees and physical operations will be integrated into POM Wonderful.