Imad Dahdoul, CEO of Lucky Day Liquidation, greets customers to his new store in Clovis Friday. Photo by Ben Hensley

Valley shoppers will have a new option when seeking the perfect gift this holiday season with the grand opening of Lucky Day Liquidation Friday, offering discounted prices on liquidated inventories, weekly sales and customer-first service options.

The store at 456 W. Shaw Ave. in Clovis in a former Big Lots location was in the planning stage for only six months. The new tenant had to wait until Spirit Halloween, a seasonally operated Halloween store, moved out at the end of October.

“It’s been a dream for us to expand our existing business and to come out here to the Valley where the demand and need is so great for a store like ours that just knows how to bring value and knows how to bring variety and pricing to families — it’s great,” said Imad Dahdoul, CEO of Lucky Day Liquidation.

 

The store needed a location with a large, open floor plan to accommodate racks and bins of liquidated inventory.

“What makes the difference is we are not buying through traditional channels and we are not selling traditional merchandise,” Dahdoul said. “We’re selling stock lots of remaining inventory, customer returns, and we are bringing them down 50 to 95% from retail value.”

Weekly sales and return policies are offered, with floor bin pricing starting at $6 items on Friday, $5 on Saturday, and beginning Sunday, items progressively drop from $3 to $1 by Tuesday.

 

Dahdoul gathered a large social media following, drawing in over 3,500 followers on Instagram, as well as over 500 on Facebook.

Driving hype for the business with a brash style reminiscent of former Fresno business owner Bernard “Crazy Bernie” Siomiak, Dahdoul’s promotion drew more than 100 people lining up around the block for the grand opening on Friday.

The new store hopes to continue to develop from the company’s successful Southern California sister store, Dahdoul Inc., which opened in 1999. Dahdoul said that the opening of Lucky Day Liquidation will stop customers from having to make the four-hour drive to the nearest Dahdoul Inc. location in Los Angeles.

Dahdoul added that the company hopes to open up to five more stores throughout the Central Valley.