Written by The Business Journal Staff
The spa is taking over the old RaceRoom space between Yard House and Blown Away Blow Dry Lounge. The updated 3,000-square-foot space will feature 11 massage rooms including a couple’s space for side-by-side services.
When it opens, the Fresno location will be the first Hand and Stone business in the Central Valley and 12th facility in California.
“The Central Valley market connects our pre-existing Los Angeles and Bay Area markets,” said Todd Leff, CEO of Hand and Stone Massage and Facial Spa. “We’ve really been focusing on expansion and want to fill in major spots that are open.”
Local franchisees Robin and LeeAnn Prideaux expect the spa to create 20 jobs ranging from sales and reception to licensed esthetician and massage therapists.
The business will offer a variety of massage and facial services for men and women as well as the “lifestyle program” membership, which allows clients to select a monthly service at a cheaper rate.
“The company’s mission is to make luxurious spa services available to the masses,” Robin Prideaux said. “They fit right in the middle of the massage industry spectrum because they offer affordable services while still maintaining an upscale setting.”
He and his wife decided to transition into the franchise business after decades of working at Costco locations along the West Coast. The two signed a development contract for two Fresno locations, but for now the focus is on opening the River Park spa.
“I’m excited about the location. It should be a really good spot for a new business to get their name out there and get recognition,” Prideaux said.
Eventually, Leff said he would like the see the Central Valley support three to five Hand and Stone locations and plans are underway to make the market a priority within the company’s larger California push.
Based in New Jersey, the company has expanded to more than 600 locations across Canada and the U.S. since it was founded in 2004.