published on September 27, 2013 - 1:22 AM
Written by The Business Journal Staff

Matthew Rosenfeld

Vice President & General Manager


What we do:  Our television stations are known and recognized for an extraordinary commitment to serving viewers and businesses throughout the Central Valley. We deliver hyper local news and information through newscasts, innovative local programming as well as on our digital platforms including our websites, apps and mobile. CBS47 and KSEE24 broadcast  many of the valley’s most watched entertainment programs such as CBS’s CSI, How I Met Your Mother, Bing Bang Theory as well as NBC’s Sunday Night NFL, America’s Got Talent, The Voice and The Olympic Games to name just a few.


For local, regional and national advertisers we provide proven and innovative advertising solutions. The process begins with a deep understanding of their business and goals.   Then we utilize an array of resources and station assets to reach the right target customer, with the right message, and with enough frequency to generate results. Our solutions typically combine the power of broadcast television with other station resources like our websites, mobile platforms, community events and award winning production to create powerful custom marketing solutions.


Education: Rochester Institute of Technology, Computer Information Systems

Northwestern University- Kellogg School of Business/ Medill School of Journalism- Media Executive Leadership Program 


Age: 46


Family: Wife Barbara (married 17 years), daughters Shelby (13) and Sophie (9)

What brought you to your current position in Fresno, Matthew?  


I moved to Fresno in 2009 to become the General Manager of KSEE24-NBC. Prior to Fresno I was the President & General Manager of the two CBS affiliates and a CW affiliate for adjacent Upstate NY markets, Syracuse, NY and Binghamton, NY.  I’ve had the privilege to work in diverse communities on both coasts. 

I love Fresno and California’s Central Valley. I wasn’t born in Fresno, but I got here as quickly as I could. It’s easy to be a cheerleader for this community; this is a really cool place to call home. I’ve been fortunate to meet and work with so many great people here.

How would you characterize viewer feedback since the sale of KSEE and KGPE to Nexstar, Matthew?  


The feedback we are receiving from viewers, advertisers and community leaders has been extremely positive with much curiosity about the major technical overhaul and construction underway on McKinley Avenue. In October we will complete the build-out of a state-of-the-art news production facility and begin broadcasting in high definition in new studios and with the latest in meteorological forecasting technology. It is an exciting time to be working at our stations and none of this could have been possible without Nexstar’s investment in Fresno.


How is the transition process going, Matthew? 

The transition is moving at full speed and it’s going well. So many people are putting in extraordinary efforts to ensure we are building the finest television broadcast operation in the market and we are all looking forward to sharing our work with the community in the near future.


What are the duties of your position, Matthew?


  As Vice President and General Manager I oversee all operations and departments of our television stations including news, sales, promotion, engineering, programming, production and accounting. I’m responsible for the profitability of our business and for providing leadership and strategic vision in building a high-performance operation. It’s a combination of providing excellent service to local viewers while leading a team that delivers highly effective marketing solutions for local and national advertisers. It’s also my duty to establish deep ties to our community and to understand and address the needs of the communities we serve. 


How are your television stations adapting to opportunities/threats from new technology, Matthew?  


We understand today’s viewers want our content wherever they are. Viewers are watching us on their HDTV in the morning, keeping up with news and information on their computers throughout the day and engaging with us via social media between meetings or classes from their smartphones and tablets. We know many viewers are watching traditional television sets with their laptops and tablets in hand. From local weather reports to the highest-rated network shows, our TV stations are innovating  and investing to bring the news and entertainment viewers value most where ever they are, and all for free.   


What have you learned in your time as chairman of the board of the Greater Fresno Area Chamber of Commerce, Matthew?


My time as Chairman of the Board of Directors has been rewarding on many levels and I hope to continue my service to the business community through the Fresno Chamber of Commerce in years to come. This Chamber is a magnet for great people and it is in lock step with my beliefs that community service is good for the soul. The chamber represents the business community at a very high level.


What was the best advice you ever received, Matthew? 

Do what you love. In order for anyone to be successful in today’s competitive business environment, you need to be passionate about what you are doing. Being successful is about overcoming complex challenges, learning from mistakes and working long hours. You have to have enough passion and guts to keep moving forward.  


What was your first job and what did you learn from it, Matthew? 

My first real job was a stock clerk and cashier at Carl’s Drugstore in the Fayetteville Mall. I learned that no matter what job you are asked to do, even the most simple entry level jobs, someone is counting on you to get it done and they don’t have time to wonder if you are getting it done. People count on you at every level.


What do you do on your spare time, Matthew?


Like my professional life, I prefer spare time at full speed too. That means quality time with family and friends and enjoying everything that Central California has to offer. And I watch TV.

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