published on September 28, 2016 - 11:43 PM
Written by The Business Journal Staff

Several of Fresno’s African-American clergy leaders are rallying behind Fresno’s African-American newspaper, The California Advocate.

Fresno’s only African-American owned media outlet has experienced recent financial setbacks but instead of folding, California Advocate owners are working hard to continue their mission to provide a voice for the African-American community. A GoFundMe campaign has been set up by Advocate staff in an attempt to garner 1,000 new subscriptions.

“In these days and times it is important to maintain a printed version of our publication due to the demographics of our readership,” Publisher Mark Kimber said in a statement. “Less than one third of Advocate readers want the Advocate to be exclusively online. However, to maintain the printed version it is going to take more paid subscribers.”

Pastor B.T. Lewis, the president of the West Fresno Faith Based Organization and the Fresno City Wide Revival Committee, said keeping the Advocate in print is vital especially during election time.

“We want to make sure our community, inclusive of Advocate readers and Advocate advertisers, don’t miss the incredible opportunity to invest in the future of The Advocate, especially during this critical political season,” Lewis said in a statement. “We want to encourage our local politicians in particular to purchase advertising in The California Advocate. The Advocate continue to be the most effective means for every candidate in the Fresno area to reach the heart and minds of African-American voters.”

A press conference hosted by local pastors and the Kimber family will be held 10 a.m. Thursday at the California Advocate Newspaper office, located at 1555 E Street in Fresno.

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