Written by The Business Journal Staff
Hannah Serimian, Principal
What we do: Boxy Girl brings elegance to organization with a high-end acrylic beauty organizer. Created and based in the United States, the Boxy Girl custom Lucite framework provides the vanity display with uniquely stackable drawers, and an option with or without a lid.
What’s the story behind Boxy Girl, Hannah?
I poured my heart and soul into creating Boxy Girl — the box and the brand. Before I created Boxy, all other clear organizers I tried would break or discolor. I wanted something beautiful, functional and reliable.
How has the response been, Hannah?
Boxy Girl has received an overwhelming amount of support from the Central Valley, and we’re thrilled to be expanding our brand across the nation.
Tell us about the upcoming national launch of your product.
Boxy Girl is collaborating with social media influencers, such as celebrity make-up artists, hair stylists and fashion enthusiasts, to expand our brand reach into the hands of Hollywood stars; gaining national recognition. This is setting the stage for the national product launch this summer.
Plans for new products?
Boxy LLC is the parent company of Boxy Girl; additional Boxy product launches coming soon.
What advice do you have for budding entrepreneurs, Hannah?
There are so many exciting things happening in business today! The social and professional opportunities that are now available using technology for new businesses are remarkable! My advice to budding entrepreneurs is to stay informed; learn as much as you can about your respective expertise. Stay relevant, track other business in your niche. Pay attention to what your competition is doing well, and not so good. And most importantly stick with your passion…there will be set backs and failures, but use these as opportunities to grow and seek out fresh ideas.
What was your very first job and what did you learn from it, Hannah?
I grew up in the antique and furniture business. I was always at my grandparents antique store or with my parents at their furniture stores. When I was younger, I cleaned furniture and I helped the sales staff with different tasks, like loading and moving furniture and answering phones. When I was about 13 years old I began to sell furniture at my father’s furniture store Mar-Lynn’s Furniture. I enjoyed sale and loved the interaction with customers — helping them find beautiful pieces for their home. Growing up in an entrepreneurial family taught me so much about running a business. Most importantly, I learned about quality across the board. Running a quality business with integrity, selling products that are well made and unique, treating customers like family and going above and beyond to make the customers’ experience exceptional.
Where do you see yourself in five years, Hannah?
Wow! I have three beautiful children; mostly I’m excited to see them grown into themselves. As a business, Boxy LLC has tremendous opportunities available that I never could have imagined. I look forward to seeing Boxy Girl products becoming a fixture on women’s vanities across the U.S.! We have already had significant interest internationally as well, so very possibly Boxy could be on vanities across the world!
What are your roots in the Central Valley, Hannah?
A Fresno native, I’m a third generation entrepreneur who grew up in an artistic family. As a result, I’ve developed a passion for Art Deco and Art Nouveau eras, which combined with my understanding of design and a natural eye for beauty, led to the creation of Boxy Girl.
What do you like to do in your spare time, Hannah?
I am a busy mom! Most of my spare time is spent with my children: Emily 19, William 10 and Chloe 8. We love to go to the movies, play hot potato (a form of catch) and have regular karaoke style dance-offs! When I’m not with my children, I enjoy the occasional corny reality TV show (no names, please!). I have been blessed with amazing friends and family. I spend as much time as possible with the people in my life. For me, that’s what life is about — the relationships that nurture our soul, teach us to grow and show us how to see beauty in all things.