published on January 16, 2017 - 3:49 AM
Written by The Business Journal Staff

The Hanford JC Penney will add a new Sephora beauty store inside the department store this year. JC Penney already has almost 600 Sephora stores around the country, including Visalia and Fresno, and now the well known brand will be opening in Hanford, said JC Penney General Manager Tom Lyon. “We expect them to start construction inside the store in February and be open by Mother’s Day.”

Lyon said the new addition “ is very good news for the Hanford store” since the high-end makeup company has “such a popular line of beauty products — items we don’t have now.”

Lyon says the new line “is a way for us to capture new business including attracting more millennials here.” Sephora will add its own employees to staff the store that will carry the signature look of the chain. Sephora inside JC Penney stores feature the Beauty Studio, Sephora’s exclusive destination for free one-on-one beauty sessions with experts.

Lyon says the Hanford JC Penney “had a vey good Christmas.” Asked if the Hanford store might be in line for an upgraded appliance section as is being done in other locations, Lyon said, “it’s not for sure yet but there is a very good chance we will get that addition as well.”

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