Written by David Castellon
A national ad campaign for the Good Feet Stores has its roots in the South Valley.
Specifically, the company’s “My Good Feet Story” ad campaign, in which customers give testimonials about their shoes started with Beth Schneider giving hers.
She is the general manager and director of marketing for The Good Feet Stores in the Central Valley and owns the stores in Fresno and Merced with her husband, Larry.
While serving on the company’s marketing committee in late 2014, Beth Schneider discussed the “fresh face” potential of the business and the need to communicate what the store employees did for people seeking comfort shoes.
A branding expert hired by the company asked Beth to serve as a technical advisor on a commercial shoot to capture client testimonials, for a new ad campaign. “Next thing I know, I’m in the hot seat. I’m sharing my Good Feet Story”, she said.
Her testimonial has been used in television and radio spots around the country, and now she is gaining more exposure after launching her “In Step With Beth” blog on The Good Feet Store website and on social media sites.
In addition, Beth Schneider continues working as a technical advisor on the customer testimonial campaign.
“Beth and I love what we do, but a lot of people love what they do. I just happen to have a wife and partner who likes to share that emotion with anyone who will listen,” Larry Schneider said in a written statement.
“I’m really proud of her and honored that Good Feet Worldwide and my fellow Franchisees see value in her passion for Good Feet products and what our arch supports can do for people.”