Written by The Business Journal Staff
Take 3 Burgers is partnering with Fresno Grizzlies Marketing Director Sam Hansen to create Powamekka Cafe, the restaurant Tupac was planning to open in Los Angeles before his death.
The one-day, pop-up restaurant will take over Take 3’s space at 1230 Fulton Mall with a new menu, signage and Tupac-themed artwork. The concept comes from sketches and menu ideas he wrote down before his death in Las Vegas in 1996 from an unsolved shooting.
Some of the new menu items for family-owned Take 3 Burgers will include the California Love chicken sandwich, Hennessy Apple Butter chicken wings, a mac-and-cheese burger and Thug Passion cake pops featuring champagne cake with Alize liqueur-flavored frosting.
Hansen worked alongside Kanye West early in the rapper’s career, creating designs and merchandise.
“Working on Powamekka Café makes me feel like I’m bringing Pac’s vision to life like I used to do for Kanye,” said Hansen, whose credits also include creating the Fresno Tacos brand and transforming a Fresno Grizzlies concessions stand into a modern version of the ’90s film Good Burger.
He was recently called the best marketer in baseball by ESPN’s Darren Rovell.
The idea for the Tupac pop-up restaurant came from a previous collaboration between Hansen and Desirae Washington-Reed of Take 3 Burgers. The restaurant hosted a tribute breakfast for Notorious B.I.G. on his birthday this year, taking inspiration from lyrics to his song “Big Poppa” and serving a T-bone steak, cheese eggs and Welch’s grape juice.
The Sept. 13 Powamekka Cafe event will conclude with local musicians playing covers of Tupac songs.