Valley Children's Stadium photo via gobulldogs.com
Written by Estela Anahi Jaramillo
Broadcast television viewers can now tune in to “los perros chatos” — as the Bulldogs are known in Spanish — with the new partnership of Univision and Fresno State Athletics.
Fresno State’s Sept. 9 home opener will be the first American college football game to air on a Univision channel. It will also make history as the first exclusively Spanish-language television broadcast in NCAA Division I Football Bowl Subdivision college football history.
Cuban-born Jessi Josada is the six-time Emmy Award-winning sportscaster who will be the play-by-play announcer in the Bulldogs match against Eastern Washington.
“This is a huge W! It’s a step in the right direction, as it will open a window for more people to get involved with this great sport. Not only will people be able to enjoy it but, most importantly, understand it! My non-English speaking family members were ecstatic about this,” Fresno State kicker Abraham Montaño said in a tweet.
Fresno is the ninth most diverse city in the nation, with a Hispanic population of nearly 60%. Fresno State is designated by the U.S. Department of Education as a Hispanic-Serving Institution, with an enrollment of 57% Hispanic students.
Jose Elgorriaga, Univision vice president and director of sales for Northern California, spoke of the importance of the Hispanic market in the Valley. This first-of-its-kind broadcast will kick off at the start of Hispanic Heritage Month, fitting for the historic partnership.
“This is a historic partnership for our university and our athletics department, as it aligns perfectly with our strategic priorities,” said Fresno State President Saúl Jiménez-Sandoval in a press release by Fresno State Athletics. “Univision’s reach and impact in our region are unparalleled, and our collaboration enables us to build a solid pathway for our youth in our Valley to engage with Fresno State, now and in the future.”
Our Esquina, a sports social media account amplifying Latino voices and stories through the world of athletics, tweeted that the University of Houston and the University of Texas at El Paso should do something similar. Both schools also serve a large number of Latino students.
The game will be broadcast on UniMás throughout the Central Valley. UniMás can be found in the Fresno-Visalia DMA on digital channel 23 and virtual channel 61 and in the Bakersfield DMA on digital channel 31. It is also available on YouTubeTV, FuboTV, DirecTV, and Dish Network on channel 271. UniMás can also be streamed at tv.univision.com or via the Univision Now app.