published on September 25, 2017 - 2:23 PM
Written by The Business Journal Staff

The Fresno Football Club, the Central Valley’s first professional soccer club and member of the United Soccer League, announced a partnership with Adidas as the club’s exclusive uniform and equipment provider.

The multi-year deal will extend through the 2021 USL season. The team will officially begin playing in March 2018.

The team’s lead investor is Ray Beshoff, a partner in Mercedes-Benz of Fresno.

“Our affiliation with Adidas is important for Fresno and the region, as it is a brand with a great reputation within the soccer world,” said Frank Yallop, Fresno FC general manager, in a statement. “Adidas and our team want to collaborate on local initiatives, especially on youth engagement. We’re delighted to bring such a global soccer brand to the Central Valley region.”

Fresno FC’s inaugural line of Adidas kits will be released ahead of the 2018 USL season and will be made available for purchase at and on match days at Chukchansi Park.

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