Written by The Business Journal Staff
Fresno-based S&W Seed Co. announced it has received a trademark for the use of the brand name “Kandi Leaf” stevia.
The global proprietary seed supplier will apply the trademark to its stevia lines that are bred for enhanced flavor characteristics and marketed for the fresh and dry leaf market.
Stevia is a natural sweetener and sugar substitute that is gaining popularity in the $50 billion global sweetener market.
Mark Grewal, CEO of S&W Seed Co., said in a statement, “Following years of research and development success, our stevia program is laying the foundation for commercial-based production contracts, royalty agreements and other R&D collaborations, as we await our patent protection being granted by the [U.S. Patent and Trademark Office]. The trademark for Kandi Leaf follows our earlier trademarking of ‘Stevia California’ as we look to brand and market S&W’s stevia development and commercialization program through the introduction of unique varieties. It is our intention to build a portfolio of proprietary stevia varieties that we believe can add value at the front end of the supply chain to address the rapidly growing stevia market. We view our branding capabilities of our unique stevia varieties as a key component to our commercialization strategy moving forward.”