Written by The Business Journal Staff
Global market research firm FocusVision announced it has acquired a new cloud-based asset management firm.
FocusVision has added Colorado-based 24Tru into the fold, about a year and a half after the Connecticut-based firm purchased Fresno market research firm Deciper.
24Tru enables the aggregation and organization of research content, allowing consumer researchers to find, edit and share content in minutes. QualVu is the full-service qualitative research and insight arm of 24Tru.
“The addition of 24Tru to FocusVision’s suite of quantitative and qualitative research solutions enhances the product options available to both FocusVision and 24Tru clients,” said Rodney Holm, VP of Product Development, FocusVision. “24Tru’s Research Intelligence (RI) technology allows users to find, edit and share their video, image and document assets. RI is the next generation of knowledge management, with the ability to ask questions of your data, collaborate with your stakeholders and connect the organization with the customer.”