published on May 27, 2016 - 5:54 PM
Written by The Business Journal Staff

It’s not often that a Central Valley company becomes a household name, but that’s exactly what the Hobab family created from their line of sandwich shops, Deli Delicious.
Starting with the purchase of a single restaurant in Fresno in 1995, entrepreneur Mohammad Hobab has since expanded the chain to 33 franchised locations throughout the region with plans of becoming the largest regional premium deli sandwich restaurant by 2019.
That goal is going strong through the help of Hobab’s wife, Zoreh, and his two sons Hadi and Hesam, both of whom will take over the business when their father steps down.

But they’re not alone with the 13 on staff also helping to make the company’s dreams a reality.  
“They all have their respective responsibilities, understand their positions and the challenges of managing a complex franchise system,” said Ali Nekumanesh, who was brought on in 2008 to help Deli Delicious with its foray in franchising.
When going up against sub sandwich giants like Subway or Quiznos, it’s the little details that count. From day one, Hobab made it a point to offer fresh baked bread, fresh, locally-sourced ingredients and the highest quality meats and cheeses.
It’s all a part of what made Hobab the California Restaurant Association’s 2015 Restaurateur of the Year.
Local organizations appreciate how Deli Delicious and the Hobab family support numerous causes in the community and remain active in promoting humanitarian programs.

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