Written by John Lindt
Goodbye to Odwalla!
Founded by hippies in Santa Cruz in 1980, the Odwalla brand of smoothies became all the rage as consumers looked for healthy juice beverages in the past decades.
Coke bought the company after Odwalla moved its production facility and several hundred jobs to tree-fruit country in Dinuba. The company delivered product in some 230 refrigerated trucks.
The 65,000 square-foot facility opened in 1994. The company shuttered the plant and laid off 164 workers in 2016.
This month, Coke announced it was shutting down Odwalla and the distribution network as well. They had relocated from Dinuba a few years ago. Coke cited “a rapidly shifting marketplace.”
Related story: Coca Cola to shutter Dinuba Odwalla plant