Written by The Business Journal Staff
Gottschalk Music Center in Old Town Clovis will be hosting a free restring and recycling event this Saturday.
Sponsored by D’Addario, a musical instrument manufacturing company, the public is invited to bring old instrument strings for recycling and get their electric or acoustic guitars restrung with new, free D’Addario strings.
The old strings collected will be recycled through Playback, D’Addaroio’s free, national recycling program, which also happens to be the world’s first instrument string recycling program.
“Instrument strings have been a huge waste for us in the past, and it’s great that D’Addario has teamed up with TerraCycle to provide a program for dealers that confronts this issue,” says Gottschalk Music Center Manager Jeremy Bergmann. “We are looking to minimize landfill usage by collecting used instrument strings, regardless of brand, for recycling.”
The program was launched through a partnership between D’Addario and international recycling company TerraCycle. The program is also a part of D’Addario’s Players Circle loyalty program that allows registered users to recycle their used stings in exchange for extra Players Circle Points, which can be used towards merchandise or donated to the D’Addario Foundation.
The recycling event will take place Saturday from 10 a.m. to 5:00 p.m at Gottschalk Music Center at 328 Pollasky Avenue in Clovis.