Written by The Business Journal Staff
The poke bowl craze has reached the community of Selma with the soft opening today of Poke Cubed.
Located at 2735 Whitson St. in a shopping center anchored by Save Mart, Poke Cubed will feature a pre-made sushi station as well as poke bowls made to order, in addition to some Japanese specialty items, said Charles Chang, a partner in the new business.
Poke is a raw fish salad — commonly featuring tuna — that often includes rice, greens, vegetables and other toppings. One of the hottest current food trends, nearly a dozen poke (pronounced poh-KAY) eateries have sprang up in Fresno and the surrounding area in the last couple of years.
Chang is a former manager of Central Fish Co. in Fresno’s Chinatown district. Morgan Doizaki, owner of Central Fish Co., is also a partner in the venture.
Selma residents have been expressing their excitement about the new eatery on social media, including one person named Crystal Contreras who wrote on Facebook “Sushi in Selma finally.”
“We’ve been hearing that a lot,” Chang said.
Poke Cubed will open its doors at 4 p.m.