published on July 9, 2018 - 2:49 PM
Written by

The California Milk Processor Board (CMPB) has announced a new ad initiative to join its famous “got milk?” campaign.

Announced Monday, the CMPB has joined GALLEGOS United to launch its $16-million “You Can Always Count on Milk” advertising initiative. The target audience of the campaign is millennial families throughout the state. It will be the first campaign for Gallegos United and their partner agencies ROX United and CANVAS united, following the CMPB’s decision to consolidate advertising agencies earlier this year.

“California is a complex market, one that is rapidly evolving on a number of fronts, from demographics and media landscape to technology and lifestyle,” said Steve James, executive director of the CMPB. “As one of the most diverse states in the U.S., our future success lies in reaching consumers through culturally-attuned campaigns that connect and resonate with what it means to be a Californian today.”

The “You Can Always Count on Milk” campaign will include advertising, digital and social, search, in-store activations and point-of-sale, influencer outreach, and an updated website. Advertising will also be done in multiple languages spoken in California.


e-Newsletter Signup

Our weekly poll

Is your company participating in the federal payroll tax deferral program?

Loading ... Loading ...

Central Valley Biz Blogs

Popup
shares

3/5

Article views

remaining

Sign up icon

To continue website access to

TheBusinessJournal.com

please create a FREE account OR login here.

1/5

Article views

remaining

SKIP THE POP-UPS
For only $59 for one 1-year you will receive the Print edition along with EVERYTHING The Business Journal has to offer digitally, PLUS you will have unlimited 24- hour a day access to view articles at

TheBusinessJournal.com

Use Promo Code

*New Subscribers Only

Digital and Print

XX Days Remaining

until you can view 5 more free articles

Sign up icon

Want access? Subscribe now & save $20 OFF.

Use Promo Code

WEBSUB20

* NEW SUBSCRIBERS ONLY