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published on January 31, 2017 - 7:27 AM
Written by The Business Journal Staff
The Big Fresno Fair took home 19 awards at the Western Fairs Association’s 94th Convention & Trade Show in Reno, Nevada, in mid-January.

 

More than 1,200 fair CEOs, directors, staff and fair-related professionals from roughly 125 fairs throughout the Western U.S. attended.

The Achievement Awards recognize best practices by fairs in a variety of categories from advertising creative to community involvement. This year, some of The Big Fresno Fair’s first place finishes included its Entertainment Television Spot and “Enter-To-Win Front Row Seats” Social Media Campaign.
 
“I could not ask for a better team of people who care so deeply about our Fair and our community,” said John C. Alkire, CEO of The Big Fresno Fair, in a statement. “We are honored to be acknowledged by our peers for our various community programs and marketing efforts. It’s great to be able to share ideas and continue to improve what we do and how we do it. We are already hard at work to make the 2017 Big Fresno Fair even better than last year!”
 
The Big Fresno Fair walked away with 19 WFA Achievement Awards, including eight first place awards, six second place awards and five third place awards. Below is a complete list of WFA Achievement Awards received:
 
First-Place Awards:
Television Advertising – Entertainment Ad
Fair Logo Contest – Theme Logo with Candy Apples
Social Media Campaign – Enter-to-Win Front Row Tickets Contest
Digital Advertising Ad Campaign –  Entertainment, Pre-Fair Savings & Feed the Need Food Drive Ad Campaign on Facebook and Instagram
New Conservation Program or “Being Green” – Mid-Valley Disposal Diverted Waste Program
Outside Non-Profits – “Pint for a Pass” Blood Drive with the Central California Blood Center
Inspiring Collaborations – Prayers for Peace Gathering
Celebrating Partnership Success – Valley Children’s Hospital Visit
 
Second-Place Awards:
Website – www.FresnoFair.com  
Outdoor Advertising – 14’ x 48’ Billboard with Extension
Fair-time Commemorative Poster – Theme Poster
Digital Advertising Single Ad– Horse Racing Push Down on www.FresnoBee.com
Inside Non-Profits –“Bears Love Honey” Fundraising Sign in Fresno County Historical Museum
Agricultural Programing – Overall Livestock Pavilion Revamp
 
Third-Place Awards:
Radio Advertising – Horse Racing Radio Spot
Any Other Advertising Piece – Pre-Fair Savings Point of Sale in Save Mart/FoodMaxx Stores
Fair-time Advertising Poster – Entertainment Poster
New Innovative Use of Technology – Digital Signage at Entry Gates & in Livestock Pavilion
Interim Events – La Feliz Guild’s Derby Downs Party Benefiting Valley Children’s Hospital
 
The Big Fresno Fair competed against other top fairs of its size such as California State Fair, Orange County Fair, San Diego County Fair, Washington State Fair, Arizona State Fair, Calgary Stampede and others. The Western Fairs Association (WFA), a non-profit trade association that serves the fair industry within the western United States and Canada, offers the annual Achievement Awards to recognize excellence in the fair industry and share successful ideas and programs with other fairs.


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