Written by THE BUSINESS JOURNAL STAFF
For those who always have their eyes out for workout clothes, MANTRA by AHL-mə, an athletic apparel store, is making its debut in Fresno.
The new store will be an addition to the shops at Riverpark Shopping Center and will be hosting its inaugural grand opening on July 28.
MANTRA by AHL-mə offers unique, affordable, high quality, active and athleisure apparel, or clothing that is designed for athletic activities,but is worn in other settings like school or work.
Alma Wolverton, owner of MANTRA and a personal stylist, wants the store to provide affordable and fashionable workout clothing due to the lack of options in Fresno.
“The idea was to bring a place to Fresno that focused on fashion and performance, with a range in price points for the Fresno and surrounding communities that isn’t currently available anywhere else,” Wolverton said.
Wolverton also owns and operates Pum Bum Society, a women’s contemporary apparel store also located in Riverpark, said her passion for fitness and good health of the body and the mind gave her the idea for MANTRA.
MANTRA will showcase new brands like Rhone and Fourlaps for men and GOLD SHEEP and GLYDER for women, and will be exclusively sold in Fresno.
The store will also host free events and services ranging from yoga, to meditation and nutrition.
There will be a free 8:00 a.m. aerobics class for all attendees and there will be light appetizers refreshments, and free swag bags for the first 50 attendees.