Wonderful Pistachios is reporting unprecedented sales figures during the campaign that aired from October through December 2009 and helped poise the brand to the fifth-fastest growing brand in grocery.

The company also reports that it’s jumped to the No. 2 “snack nut” item” at grocery — outselling its peanut competition by almost two-to-one according to data provided by Information Resources Inc.

The Wonderful Pistachios $15 million "Get Crackin'" advertising campaign was the largest media buy for any snack nut during one quarter. It launched on the heels of a voluntary FDA recall only eight months prior and its proactive proclamation to "get crackin'" was a rallying cry for consumers to return to the nut with confidence using humor.

"While we used humor in the campaign, the results were no laughing matter," said Dominic Engels, vice president of global marketing for Paramount Farms. "The Wonderful Pistachio television spots scored two, top-ten ratings based on consumer recall from Nielsen ad ratings in October and that response translated to sales.”